Session Description: In this session, we discuss the process of balancing your firm’s resources to match the foreseeable market demand. Using the experience of Bonestroo, Inc. as a guide for this discussion, we cover the importance of having a strategy, the tools for implementing the strategy, and the overall business impact. You will leave this session with a better understanding of the relationship a professional services organization’s revenues have to the expenses associated with staff and overhead. The presentation describes some of the best practice techniques and tools that helped Bonestroo remain viable throughout the recession. These techniques include monthly forecasting, creating multiple scenarios, and reporting against the budget. In addition, the presentation discusses Bonestroo’s use of Vision in the planning process. To conclude the session, we reveal how our business has been able to reduce time to completion of our budget, become more accurate throughout the process, and, most importantly, weather difficult market conditions.